About us

Hali Larson

General Manager

Hali enjoys the outdoors and being active. She loves to surf and be on the water during the summer. Her experience in small business makes her a well-rounded person. She has a strong heart and a passion for helping people. Her love for fashion, creative approach, and attention to detail will assist customers in finding what they are looking for.   

Why we started

Awaken started for a simple reason, bring convenience and simplicity to getting out on the water and enjoying more free time in the outdoors.  

How we have evolved

AWAKEN is in a constant state of evolution with a constant focus on helping to bring the newest technologies that align with our vision to the market quickly to better satisfy our partners and environment.  

Who our people are

AWAKEN believes in a strong and unified vision. All team members are viewed equally regardless of title and are dedicated to one thing in our daily mission, to get everyone on the water faster, easier, and longer.

What we want to achieve

We want to help bring everyone regardless of age, gender, income, or location out on the water and do it in a way that protects our resources for generations to come. As an active community we don't plan to stay stagnant for long. Awaken is preparing to expand into other specialties and services in the years to come, time will tell exactly what those are, but rest assured we are excited to continue to work hard and grow to serve you better as time goes on. 

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Come See Us Today​​

25272 HWY 27, Holcombe, WI 54745